In Jammu and Kashmir, the media landscape is facing significant challenges, particularly for institutions like Ziraat Times, which has been advocating for farmers and economic issues since its establishment in 2018. Despite its impactful reporting, Ziraat Times struggles with a lack of government advertising support, which is crucial for its sustainability. An editorial published on November 24, 2024, emphasizes the need for inclusivity in media policy, arguing that diverse voices are essential for a healthy democracy. The editorial also highlights the role of Ziraat Times in shaping economic discourse in the region, especially following the political changes in 2019 [c79bde68].
On October 19, 2024, Omar Abdullah, a prominent political figure in Jammu and Kashmir, pledged to uphold press freedom in the region. This pledge comes at a time when media institutions are calling for a review of government policies to ensure fairness and support for all media outlets. The editorial urges the government to recognize the importance of supporting diverse media voices to foster a more inclusive and democratic society [c79bde68].