Absolut vodka has partnered with Copy Lab, an AI creative collective, to launch its Absolut Intelligence campaign [5aed2ece]. The campaign aims to promote inclusivity, fluidity, and diverse representation through a catalog of AI-generated portraits [5aed2ece]. The images were created by processing 10,000 prompts and showcase diverse cultures, body shapes, and skin tones [5aed2ece].
The Absolut Intelligence campaign debuted in Copy Magazine, the first AI fashion magazine, and a selection of the portraits is available for public use on a stock image site [5aed2ece]. The goal is to engage a global audience and increase the AI algorithm's understanding of diversity within the fashion industry [57da56b5] [5aed2ece].
Absolut vodka acknowledges that it cannot solve the issue of bias in AI-generated images alone and hopes to encourage others to use more diverse AI images [57da56b5] [5aed2ece]. The brand believes that AI-generated images have the potential to play a significant role in addressing bias and representation in the future, as experts predict that 90% of internet content could be AI-generated in the next few years [5aed2ece].
This campaign by Absolut vodka is part of its ongoing commitment to socially conscious initiatives and aligns with the brand's ethos of inclusivity and diverse representation [57da56b5] [5aed2ece]. Some critics argue that using AI to generate models in a campaign about representation removes the human element from the issue [5aed2ece]. However, the larger context of AI-generated images and their impact on society is expected to provoke ongoing debate [5aed2ece].