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LinkedIn to Launch AI-Powered Campaign Tool to Streamline Advertising Process

2024-07-11 04:51:55.895000

LinkedIn is set to roll out its AI-powered campaign tool called Accelerate globally by early fall. The tool aims to cut down the process of building a LinkedIn campaign from 15 hours to five minutes. Accelerate uses AI to analyze the website, company's LinkedIn page, and prior LinkedIn ads to recommend a campaign. Advertisers can adjust copy, images, and targeting parameters before launching. The tool also integrates Microsoft Designer functionality for drafting creatives. Advertisers have seen more efficient campaigns and lower costs per action using Accelerate. The tool was quietly launched in October 2023 and has reached 50% global roll out in beta. Lindsey Edwards, VP of product management at LinkedIn, stated that customers have experienced improvements in campaign efficiency, with campaigns being cost-effective by 52% compared to traditional campaigns. The response to Accelerate has been positive, with higher conversion rates observed in Calendly. The specific launch date for Accelerate has not been confirmed [a4643429].

LinkedIn has introduced an AI Assistant for its Premium users, aiming to provide personalized insights and information to enhance their experience on the platform. The AI Assistant combines data from LinkedIn's user base and Microsoft's Bing search engine to offer valuable recommendations and guidance. It can help users improve their content strategy by suggesting content that resonates with their target audience. Additionally, the AI Assistant provides insights about companies and professionals in the user's network, strengthening networking efforts. It also assists users in positioning themselves as industry leaders by offering the necessary information and insights to establish thought leadership in their field. LinkedIn Premium users are encouraged to leverage the AI Assistant to enhance their messaging and personal brand [3dd5ae90].

LinkedIn, the professional networking platform, is introducing new AI-powered tools to simplify the job hunting process. These tools include conversational prompts for job searches, AI-generated cover letters and resume reviews, AI-powered expert advice for LinkedIn Learning courses, and an enhanced search experience. LinkedIn has been incorporating AI into its products since 2007 and has already launched OpenAI-powered tools in October 2023. With its connection to Microsoft and its stake in OpenAI, LinkedIn is focused on developing and integrating AI tools. Additionally, LinkedIn is expanding the availability of Recruiter 2024, adding more tools for marketers, and introducing premium company pages for small businesses [913c1ece].

Andela Inc., a company that matches technologists with companies seeking skilled talent, has developed the Andela Talent Cloud (ATC) platform. The platform includes a code playback feature that allows employers to assess candidates' coding strategies and problem-solving approaches in real-time. The feature incorporates deep proctoring abilities to ensure an honest and transparent process. The goal is to help improve hiring decisions and provide predictive insight into how talent will perform on the job. The platform also allows technologists to showcase their skills proficiency through certifications and badges on their profiles [798bf980].

AI-powered job hunting and hiring processes are becoming increasingly prevalent, with platforms like LinkedIn and Andela leveraging AI tools to streamline the job search and talent acquisition processes. These tools aim to help job seekers find relevant opportunities, improve their chances of success, and provide employers with more accurate insights into candidates' skills and potential. However, there are concerns about the potential biases in AI algorithms and the impact on candidates. AI tools play a role in screening candidates and influencing which applicants get face time with a human interviewer. Asynchronous video interviews, powered by AI-driven avatars, are also being explored as a way to streamline the initial job search process. While AI tools can provide efficiency and accuracy in candidate screening, it is crucial to address concerns about bias and ensure a fair and inclusive hiring process [9ecbe50c].

Microsoft's U.K. CEO, Clare Barclay, stated that the company has more vacancies advertised on LinkedIn than before the pandemic and the AI boom. This is attributed to a combination of employees looking to shift roles and employers struggling to find the right skills for the AI-augmented work. Barclay believes that AI is an augmenter of tasks and can make work easier and more joyful. Concerns over job displacement due to AI automation have been raised, with predictions ranging from 300 million jobs globally by 2030 to 50% of jobs being displaced by 2027. However, Barclay remains optimistic about the job market and sees AI as a tool to enhance productivity [480ecaad].

Impact Careers, a new AI startup led by Edgar Green, is set to revolutionize job hunting by automating job searches and applications. The platform aims to use AI to create custom resumes for each job application, increasing the chances of success. Impact Careers plans to launch in the fall and is inviting job seekers and professionals to visit its landing page to register for the product's launch. The company also offers personalized learning roadmaps and aims to partner with recruiting firms and temp agencies to enhance their reach. This new AI-powered platform addresses the growing concerns of job seekers and aims to simplify the job hunting process by automating the search and application process [9cff30c0].

Startups are also leveraging AI tools to revolutionize the pitching process. Sydney crowdfunding platform VentureCrowd is releasing new tools to assist startups in pitching to investors. These AI tools make it easier and faster to create pitch decks, provide feedback on pitch decks, pitch strategy, and the design of the deck itself. Copyediting software can help with writing cold outreach emails to investors, and extensions can identify the right investors for a company. AI has the potential to fast-track the feedback loop on pitches, allowing founders to receive instant feedback through AI [862dc70f].

Fx31Labs has launched Talent31, an end-to-end recruitment platform powered by generative AI. The platform aims to address the challenges of tech recruiting, such as time to hire, accessing emerging tech talent pools, and high recruiting costs. Talent31 leverages generative AI to automate various aspects of the hiring process, including sourcing, screening, legal agreements, and remuneration. It offers features such as automated job description creation, a real-time conversational interface for recruiters, and accurate screening and search capabilities. The platform enables recruiters to engage with previously unreachable talent pools and reduce time and cost to hire by up to 50%. Talent31 is tailored for startups and high-growth companies to access the top 3% of talent in developing markets. Fx31Labs is backed by experienced technologists and plans to become a leading startup accelerator. The platform is set to launch in June and will provide access to a vetted deep tech talent pool of over 10,000 professionals [2ad6ffd2].

Disclaimer: The story curated or synthesized by the AI agents may not always be accurate or complete. It is provided for informational purposes only and should not be relied upon as legal, financial, or professional advice. Please use your own discretion.