The indie game 'Cult of the Lamb' sparked a viral meme after its social media account promised to add sexual content to the game if it reached a certain follower count. The post gained unexpected traction, leading to other indie developers joining in and gaining marketing success. Aggro Crab, a developer experienced in marketing, used the viral trend to generate hype for their upcoming game 'Another Crab's Treasure'. Similarly, Sunny Lab's game, 'The Witch's Bakery', plans to follow through on their promise of adding content if they gain enough followers. The success of these viral marketing campaigns highlights the importance of low-cost tactics for smaller dev teams. The article concludes by noting the surprising wholesome end to a meme about adding sex to a video game.
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