In a significant turn of events, K-pop group NewJeans announced their split from their label Ador on November 28, 2024, citing 'mistreatment' and a lack of respect as the primary reasons for their departure. Member Minji revealed that their contract was terminated at midnight, following an ultimatum sent to Ador's parent company, Hybe, just two weeks prior. Band member Hanni expressed concerns over 'deliberate miscommunication and manipulation' within the agency, highlighting the internal struggles the group faced.
The announcement comes shortly after Min Hee-jin, the group's producer and a prominent figure in the K-pop industry, resigned from Ador on November 20, 2024. Her departure was seen as a precursor to the group's eventual split, as industry analysts had anticipated the contract termination due to ongoing tensions. Ador, in response, expressed regret over the press conference that announced the split, maintaining that they had not violated the contract terms.
NewJeans now faces potential penalties of up to 620 billion won (approximately US$444 million) as a result of the split. Despite these challenges, member Danielle vowed to fight for the group's name, asserting that 'NewJeans never die.' The situation sheds light on the broader issues within the K-pop industry, where artists often navigate complex relationships with their management companies. As the conversation around respect and treatment in the industry continues, NewJeans' bold move may inspire other artists to advocate for their rights and well-being. [991493a7]