M&M's are one of the most popular candy treats given out for Halloween. Introduced in 1941, M&M’s are sold in over 100 countries. Today there are a total of 25 colors and 61 flavors that range from the original “plain” chocolate, peanut, caramel and mint to flavors commemorating many holidays and tastes such as Mexican Jalapeño Peanut M&M’s. The famous slogan, “The milk chocolate that melts in your mouth, not in your hand” and the M&M’s brand characters were trademarked in 1954. It’s reported that more than 400 million M&M’s are produced each day.
M&M's have become a staple in the candy industry, loved by people of all ages. The brand's success can be attributed to its wide variety of flavors and colors, as well as its clever marketing campaigns. The slogan and trademarked brand characters have helped create a strong brand identity for M&M's, making them instantly recognizable and memorable.
Despite being around for over 80 years, M&M's continue to innovate and introduce new flavors to cater to changing consumer preferences. With 61 flavors to choose from, there is something for everyone. From classic favorites like plain chocolate and peanut to unique combinations like Mexican Jalapeño Peanut, M&M's offers a wide range of options to satisfy any sweet tooth.
In addition to their popularity during Halloween, M&M's are enjoyed year-round and are often used in baking and dessert recipes. Their small size and colorful appearance make them a fun and versatile ingredient to incorporate into various treats.
Evans Candy, a family-owned business based in Lancaster, Pennsylvania, has been hand-crafting chocolate candies for nearly 50 years. The business was started by Steve Evans' father as a way to make extra money and teach his children work ethic. The demand for candy grew, leading the family to purchase the old Daisy Flour Mill in 1983. Evans Candy uses about 80,000 pounds of chocolate annually and offers a variety of sweet treats, with their Easter candy being the most popular. The candy is made using traditional recipes and a tempering process to ensure the right texture. The business is still run by Steve Evans and his family, who continue to maintain a loyal following and fill a nostalgic niche in the candy market.
Overall, M&M's and Evans Candy both have fascinating stories behind their success. While M&M's have become an iconic candy brand known for their delicious chocolate and wide range of flavors, Evans Candy has carved out a niche in the market with their hand-crafted chocolate candies and nostalgic appeal.
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