In an effort to boost tourism in Queensland, Tamborine Mountain and Rockhampton are harnessing global campaigns to attract visitors to their respective regions.
Tamborine Mountain, which recently recovered from a Christmas superstorm, is inviting Australians to visit and support local businesses. Despite the damage caused by the storm, the region has bounced back quickly and is now open for business. Located just outside Brisbane and the Gold Coast, Tamborine Mountain offers a range of attractions including locally distilled gin, whiskey, and liqueur, as well as the popular Skywalk, vineyards, waterfalls, and the Glow Worm caves. The region's natural beauty and unique offerings have garnered attention, with The Lonely Planet naming it one of the top 10 regions in the world to visit in 2022 [9377830c].
Meanwhile, Rockhampton is participating in a global campaign by Tourism and Events Queensland to boost tourism in the region. Inspired by the children's television show Bluey, the campaign is targeting families in Australia, New Zealand, the United States, the United Kingdom, Japan, and Singapore. The aim is to promote Queensland destinations and drive intention to visit. Rockhampton Region Mayor Tony Williams emphasized the importance of leveraging this campaign to boost the local visitor economy. The campaign will be delivered through various pillars, including a major PR launch, a global competition, destination marketing, and bookings through trade and aviation partners [4c7ab01a].
Robert Irwin, the son of late TV legend Steve Irwin, has joined the Bluey tourism campaign to further promote tourism in Queensland. Irwin is fronting a $9.2 million international tourism campaign for Tourism and Events Queensland, aimed at bringing more than one million tourists into the state. The campaign will be aired internationally in countries including the US, Japan, UK, and New Zealand. The collaboration between Tourism and Events Queensland and BBC Studios in the UK features a promotional video with Irwin asking viewers to come and play in Bluey's world, referring to the popular Australian kids show. This marketing campaign follows the sale of tickets to the Bluey's World exhibit in Brisbane, which is expected to inject millions of dollars into the economy [6e7df59a].
With both Tamborine Mountain and Rockhampton actively promoting their unique attractions and leveraging global campaigns, Queensland is poised to attract a diverse range of tourists from around the world. Whether visitors are seeking natural beauty, adventure, or family-friendly experiences, these regions offer something for everyone.