Inverclyde, a region in Scotland, is in need of a comprehensive tourism strategy to attract new businesses and retain cruise visitors. The closures of major companies like IBM, Amazon, and the impending closure of the EE call center have had a detrimental impact on the local economy. Despite these challenges, there are success stories of local businesses thriving, such as Greenock-based PG Paper and three Greenock restaurants winning prizes at the Scottish Restaurant Awards. The author of the opinion piece argues that with the right support from the Scottish Government, Inverclyde can capitalize on its strengths to attract opportunities, trade, and growth [3c165791].