In a groundbreaking move, the PGA Tour has announced an equity ownership plan that will provide significant financial benefits to top players. The plan, part of the recently announced partnership with Strategic Sports Group (SSG), aims to distribute $750 million in initial grants to 36 players based on their career performance, their last five years on tour, and their impact on the sport. This equity ownership plan is a key component of the deal with SSG, which is investing up to $3 billion in PGA Tour Enterprises.
The plan includes $75 million in aggregate equity to be distributed among 64 players based on their performance over the last three years on the tour. An additional $30 million will be granted to 57 players who have earned certain full-status membership on tour. The remaining $75 million in aggregate equity will be allocated to 36 players who have been instrumental in building the modern PGA Tour. These players will be selected based on their career performance and their contributions to the growth and popularity of the sport.
The PGA Tour's equity ownership plan is designed to provide long-term financial security and recognition to players who have made significant contributions to the tour. It aims to reward players for their dedication, talent, and impact on the sport of golf. The plan will also include recurring player equity grants, with $600 million from the SSG investment going towards these grants. The grants will be awarded in $100 million increments from 2025 through at least 2030, providing ongoing financial support to players.
This equity ownership plan is a major development in the world of professional golf, offering top players a unique opportunity to benefit financially from their success and contributions to the sport. It reflects the PGA Tour's commitment to recognizing and rewarding the players who have played a pivotal role in shaping the modern tour. As the plan is implemented, it is expected to have a transformative impact on the financial landscape of professional golf and further elevate the status of the sport.
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