Indian Prime Minister Narendra Modi led celebrations for the International Day of Yoga 2024 in Srinagar, Jammu and Kashmir. The 10th International Day of Yoga had the theme 'Yoga for Self and Society' and aimed to promote the transformative power of yoga. Modi emphasized that yoga helps individuals realize that their welfare is connected to the welfare of the world around them. He highlighted the expansion of yoga in the last decade, stating that the world is seeing a new yoga economy. Sectors such as hospitality, tourism, and apparel are experiencing growth due to the influx of people interested in yoga, creating new employment opportunities for the youth. Modi also mentioned the rise of yoga tourism in India and the increasing number of people practicing yoga globally. Yoga has gained popularity worldwide and is celebrated on the summer solstice, the longest day of the year in the Northern Hemisphere. The Prime Minister also mentioned the use of yoga in training astronauts and spreading positive thoughts in prisons [0bf5c510].
Millions of people around the world celebrated International Yoga Day on June 21st. Hollywood stars like Jennifer Aniston, Madonna, Jennifer Lopez, Sting, Miley Cyrus, and Lady Gaga are among the celebrities who have adopted yoga in their lifestyle. They believe that yoga not only helps in maintaining physical fitness but also provides mental peace and spiritual connection. Jennifer Lopez has even backed an Indian yoga chain called SARVA. The expansion of yoga in the last 10 years has changed the perception of yoga and has led to the emergence of a new yoga economy. Sectors such as hospitality, tourism, and apparel are experiencing growth due to the influx of people interested in yoga, creating new employment opportunities for the youth. Yoga also fosters a deeper connection with oneself and promotes inner peace. Celebrations include mass yoga sessions, workshops, and events held worldwide [59703bdf].
Prime Minister Narendra Modi congratulated all the people of the country and those doing yoga in every corner of the world on the occasion of the 10th International Day of Yoga. He performed yoga at the Sheri-Kashmir International Conference Centre in Srinagar, Jammu, and Kashmir. India's proposal regarding the celebration of International Yoga Day at the United Nations was supported by 177 nations. In the last 10 years, the expansion of yoga has changed the perception related to yoga, and the world is seeing a new yoga economy going forward. The Prime Minister also mentioned the Yoga Certification Board for yoga practitioners formed by the AYUSH Department in India. The attraction towards yoga in Jammu and Kashmir has become an opportunity to give a new impetus to the tourism of the union territory. This year's theme for International Yoga Day is 'Yoga for Self and Society' [e9fa2acf].
International Yoga Day is celebrated annually on June 21st to promote global awareness of the benefits of yoga. Brands have embraced supporting International Yoga Day through social media posts, reels, and tweets, encouraging people to prioritize health and fitness. Various brands, including Amul, Croma, YouTube India, ZEE5, Swiggy InstaMart, PaperBoatDrinks, Maddock Films, and Sony Pictures Networks India, have participated in the celebrations. ManipalCigna has launched AI-Powered mini moments for International Yoga Day. KFC's International Burger Fest has inspired wanderlust online. RiteBite Max Protein promotes yoga as a lifestyle. ZEE5 is foraying into the horror-comedy genre with the upcoming film 'Kakuda'. Nomad Pizza has collaborated with Tara Sutaria and Vaani Kapoor over Instagram. Hyatt has launched the #WellnessAtHyatt campaign. Amul has re-released 'Manthan' to target global markets. ZEE5 has released the trailer of 'Luv Ki Arrange Marriage'. Intelsat has expanded collaboration with Sony Pictures Networks India. Siya Wadhawan has been promoted to Head of Product Marketing at boAt [07121109].
International Olympic Day is observed on June 23 each year to commemorate the founding of the International Olympic Committee (IOC) in 1894. The day holds a special place amongst the sports fraternity as it is a reminder of unifying the sports. The theme for the Olympic Day in 2024 is 'Let's Move and Celebrate', which highlights the importance of physical activity and healthy living. The history of International Olympic Day dates back to June 23, 1894, when the IOC was formed at the Sorbonne University in Paris. The event promotes Olympic values like excellence, friendship, and respect, and encourages individuals to get involved in physical activities. The French Ministry of Sports plays a vital role in promoting sports and observing the Olympic Day, with over 700 projects carried out in 2019. Ways to celebrate International Olympic Day include hosting Olympic-themed parties, watching clips of previous performances, trying new sports, and volunteering for sports events [45e8b977].