Paris-based beauty company L'Oreal has announced that it is working on a form of bioprinted skin that can actually 'feel'. The company showcased its bioprinting technology at the Viva Technology conference in Paris, where it demonstrated the ability to test new makeups on synthetic skin instead of animals. L'Oreal has been using this technology for several years and is now collaborating with startups and research institutions to develop bioprinted skin that can mimic the diversity of real human skin and provide sensory feedback. The goal is to create a fully inclusive set of reconstructed skin that can adjust to various conditions and provide a realistic experience for cosmetic testing. In addition to bioprinting, L'Oreal also unveiled an AI-powered beauty assistant called 'BeautyGenius' that offers facial analysis and product recommendations. The company has also launched an AI marketing lab called CREAITECH to generate brand-compliant marketing content using AI [f7eb0439].
This development by L'Oreal represents a significant step forward in the field of bioprinting and cosmetic testing. The ability to create bioprinted skin that can mimic the diversity and sensitivity of real human skin opens up new possibilities for the development and testing of cosmetic products. By using synthetic skin instead of animals, L'Oreal is also contributing to the reduction of animal testing in the cosmetics industry. The company's collaboration with startups and research institutions further demonstrates its commitment to innovation and advancing the field of bioprinting. With the introduction of the 'BeautyGenius' beauty assistant and the CREAITECH AI marketing lab, L'Oreal is also leveraging AI technology to enhance the customer experience and generate brand-compliant marketing content [f7eb0439].