In the wake of India's electrifying victory in the T20 World Cup, brands across the country have launched innovative marketing campaigns to celebrate the win. The finals of the tournament saw a record-breaking 5.3 crore concurrent viewers tuning in on Disney+ Hotstar, marking the highest peak concurrency ever recorded for the tournament. This remarkable achievement has prompted brands like Flipkart, Blinkit, Hellmann’s, SOCIAL, Paytm Money, and Netflix India to engage in moment marketing, crafting creative and timely messages to connect with their audience and build brand loyalty. These brands have employed humor, clever wordplay, and emotional tributes to resonate with the excitement of the nation. Some brands have even launched special products and limited-edition menus to commemorate the victory, such as Hellmann’s 'Hell of a Win' burger. Through these marketing efforts, brands have effectively amplified their presence and created lasting connections with consumers during this national celebration [24fd0f46].
Meanwhile, in Euro 2024, brands have also embraced humor in their advertising campaigns. System1 Group PLC revealed the top Euro 2024 ads, with Paddy Power scoring the maximum 5.9 stars for their ad titled 'Europe’s Favourite'. The number of brands advertising during the Euros has doubled since 2021, with two ads reaching the coveted 5-star rating and another two achieving four-star performances. Humor has played a significant role in driving a positive shift in ad effectiveness, raising the question of whether humor is here to stay in advertising. The top UK Euros ads for 2024 include Paddy Power's 'Europe’s Favourite', Irn Bru's 'Optimism is Back in Scotland', Adidas' 'Hey Jude, You Got This', Lidl's 'We’re on Your Team', BBC Sport's 'More Twists, More Turns', and Budweiser's 'Official Beer of England' [b6b0222e].