Italy has pledged to assist Ukrainian producers in entering the global market and promoting the "Made in Ukraine" brand on trading platforms. The Ukrainian Economy Ministry announced this following a meeting between Ukrainian First Deputy Prime Minister and Economy Minister Yuliia Svyrydenko and Italian Enterprises and Made in Italy Minister Adolfo Urso. Italy will provide experts to help Ukraine promote the "Made in Ukraine" brand, similar to how it was done in Italy two decades ago. The Italian partners have also offered to assist in promoting Ukrainian producers on platforms like Amazon. The two ministers discussed involving the Italian private sector in Ukraine's economic recovery and joint projects in logistics and manufacturing. The meeting took place during the G7 Ministerial Meeting on Industry, Technology, and Digital [677cdf21].
This development highlights the commitment of Italy to support Ukraine in expanding its presence in global markets and promoting its products. The assistance from Italy in promoting the "Made in Ukraine" brand will help Ukrainian producers gain visibility and access to international consumers. It also demonstrates the potential for economic cooperation between Italy and Ukraine, particularly in the areas of logistics and manufacturing [677cdf21].