Globacom has officially launched My-G, a youth-centric product aimed at enhancing online engagement and providing affordable data bundles for social media and streaming services. The initiative was unveiled on October 27, 2024, and includes a nationwide entertainment tour designed to promote these offerings. Mr. Chuka Obi, Globacom’s Director of Creativity, emphasized the importance of catering to the data needs of young people, highlighting that My-G is tailored to support their online activities and academic pursuits. Youth leaders have praised the My-G initiative for its potential to significantly enhance online engagement and academic activities among the youth [3a610877].
In addition to My-G, Globacom has reintroduced the Berekete 10X plan, which now offers increased benefits to subscribers. This plan is designed to provide users with more value and flexibility in their telecommunications services. Furthermore, the Glo Café app has been enhanced to include self-service features and bonuses for users, making it easier for subscribers to manage their accounts and access various services [3a610877].
Meanwhile, Econet Wireless Zimbabwe (Econet) reported a 47% increase in voice usage, attributing this growth to the strategic deployment of artificial intelligence (AI). Despite facing a significant loss of ZW$1.1 trillion (US$73.76 million) due to the unstable Zimbabwe dollar, Econet remains committed to leveraging AI to enhance its network and service offerings. Chairperson James Myers highlighted the role of AI in improving operational efficiency and customer experiences, citing algorithms for customer segmentation and personalized services as contributing factors to increased activity ratios. The company's investment in network modernization, including AI, has resulted in notable volume growth in both voice and data segments. Econet continues to invest in network modernization, deploying over 1,012 sites with 4G base stations. Strategic partnerships and government support in spectrum allocation have further aided in expanding coverage and maintaining service uptime, particularly amidst prevalent power outages. Despite the financial challenges caused by currency depreciation, Econet remains optimistic about sustained growth, driven by evolving customer demands and a focus on innovative solutions, including AI and renewable energy integration [2be1a570].
In a related development, Globacom is also offering up to N12 million (US$29,268) and other prizes through its AI-focused services. These services include 'Glo Awoof Win EverWage,' which allows subscribers to win a lifetime salary or participate in a monthly draw to win N12 million. The 'Glo Awoof Win SMS-to-AI' service provides subscribers with updates on news, sports scores, and weather forecasts without needing internet access. Subscribers can also engage with the 'Ask AI by Glo' service to ask questions and receive answers. This initiative aims to provide invaluable insights into harnessing AI for everyday needs [1cec50ed].