Mobvista Inc., a Hong Kong-based mobile advertising company, is reportedly considering the sale of its mobile advertising platform, Mintegral, following interest from Bain Capital. The company, which was founded in 2013 and operates 18 global offices, is currently working with a financial adviser to evaluate its options regarding Mintegral, a programmatic advertising platform tailored for mobile applications. This potential sale comes as Mobvista's shares have surged nearly 190% in 2024, bringing the company's market valuation to approximately $1.7 billion [1ea650cd].
Mobvista is controlled by co-founders Duan Wei and Clement Cao through Seamless Technology Ltd. Notably, Singapore state investor GIC Pte holds about a 5% stake in Mobvista, indicating significant institutional interest in the company. The move to explore a sale of Mintegral highlights Mobvista's strategic considerations in the rapidly evolving advertising landscape, particularly as private equity firms like Bain Capital express interest in acquiring stakes in technology-driven businesses [1ea650cd].