Lauren Wilbor has been appointed as the manager of digital communications and partnerships at the Specialty Equipment Market Association (SEMA) as of January 6, 2025 [6a396770]. In her new role, Wilbor aims to enhance grassroots advocacy and outreach efforts for the automotive aftermarket industry, which contributes approximately $337 billion annually to the U.S. economy and supports around 1.3 million jobs [6a396770]. Previously, she served as the Field Director for the United Democracy Project, bringing valuable experience to her new position [6a396770].
SEMA, representing over 7,000 member companies, plays a crucial role in advocating for the automotive aftermarket and ensuring that the interests of automotive enthusiasts and small businesses are protected [1d497633]. The association has been vocal about its concerns regarding the Democratic nominee for the upcoming presidential election, particularly focusing on emissions regulations and vehicle modifications [1d497633]. SEMA emphasizes the importance of fair and reasonable regulations that balance environmental goals with the interests of the automotive aftermarket [1d497633].
The SEMA Show, which is set to take place in Las Vegas in 2023, is a significant event for the automotive aftermarket, showcasing unique cars and upgrades with over 2,200 exhibitors and 160,000 attendees expected [21ac7b09]. This event highlights the industry's economic impact and the diverse innovations within the automotive sector, including electric engine conversion kits and advanced dash cams [21ac7b09].
In addition to the SEMA Show, the Leadsled Spectacular Car Show in Salina, Kansas, is also generating excitement, featuring Hollywood actress Candy Clark as a special guest [0f00e87c]. The event will take place from July 25th to July 28th, 2024, and will include various activities such as drag races and a concert [0f00e87c].
As SEMA continues to advocate for the automotive industry, Wilbor's role in digital outreach is expected to play a pivotal part in strengthening the association's communication and engagement with its members and the public [6a396770].