In South Korea, young shamans are using social media platforms to revive the ancient tradition of shamanism. Shamans like Lee Kyoung-hyun, also known as Aegi Seonnyeo, have gained a significant following on social media, with hundreds of thousands of followers on their accounts. This modern approach has allowed them to reach a wider audience and connect with clients seeking their services [2cb1f848].
The appeal of shamanism in South Korea has endured over time, despite more than half of the population not being religiously affiliated. In fact, searches on YouTube for 'shaman' and 'fortune-telling' in Korean have nearly doubled over the past five years, indicating a growing interest in the ancient practice [2cb1f848].
The recent movie 'Exhuma' has also contributed to the resurgence of interest in shamanism. Approximately one in five South Koreans have watched the film, which explores the religious tradition. This exposure has piqued curiosity and further fueled the curiosity surrounding shamanism [2cb1f848].
Shamans in South Korea offer a range of services, including relationship advice, guidance on job searches, and predictions about the future. They typically charge around 100,000 won (S$98) for a consultation. The younger generation of shamans has been able to connect well with younger clients who are facing economic challenges, making their services more relevant and accessible [2cb1f848].
While shamanism has faced suppression and criticism in the past, it remains an important and powerful part of the Korean character. Some practitioners have encountered legal issues, such as a shaman who was sentenced to four years' imprisonment for defrauding a client. However, the role of shamans as guides and counselors continues to fill the gap in mental health treatment in South Korea, where there is a need for alternative forms of support [2cb1f848].