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The Aubrey Collaborates with Tsuchida Sake Brewery and Hong Kong Counterpart to Unveil Exclusive Sake Label

2024-07-04 04:56:10.304000

Akita Prefecture in northern Japan has relaunched charter flights to Taiwan after a four-year break, aiming to attract a new market in Taiwan for its high-quality sake. The initiative is part of efforts to promote international exchanges and strengthen ties between Akita Prefecture and Taiwan. The relaunch of the charter flights is expected to facilitate the export of Akita's renowned sake to Taiwan, showcasing the region's rich cultural heritage and craftsmanship.

Akita Prefecture is well-known for its high-quality sake production, and the relaunch of the charter flights to Taiwan is seen as a significant step towards expanding its market reach and increasing its presence in the global sake industry. The region's sake breweries have gained recognition for their craftsmanship and unique brewing methods.

Fukushima, another prefecture in Japan, is also renowned for its sake production. It has been known as Japan's sake kingdom since the days of the samurai. The region rebounded after the 2011 earthquake and nuclear disaster and is considered the most distinguished sake-producing region of Japan due to its cool climate and water from mountain springs. The best breweries to visit in Fukushima include Daishichi, Okunomatsu, Tsurunoe Shuzō, Suehiro Shuzō, Hiroki Shuzō, and Akebono Shuzō, each with its own unique brewing methods and offerings.

The relaunch of the charter flights from Akita Prefecture to Taiwan highlights the ongoing efforts to promote sake and strengthen ties between Japan and Taiwan. It provides an opportunity for Taiwanese consumers to experience the rich flavors and cultural significance of Akita's sake, while also showcasing the diversity of sake production in different regions of Japan.

With the relaunch of the charter flights, Akita Prefecture hopes to attract more tourists from Taiwan and further enhance cultural exchanges between the two regions. The initiative not only promotes the economic growth of Akita Prefecture but also fosters mutual understanding and appreciation of each other's cultures.

Sake Walk, a sake-focused festival, will be held at Landmark in Hong Kong from April 6 to 27. The festival will feature eight renowned Japanese sake breweries, offering masterclasses and tasting sessions. On April 6, a masterclass will be held at Kaen Teppanyaki, comparing sake production between Shichiken and Dan breweries. On April 12, festival-goers can visit Somm to try limited-edition sake from Fuji Brewery. On April 26 and 27, The Aubrey at Mandarin Oriental Hong Kong will host sake production sessions and tastings. Finally, on April 27, Kaen Teppanyaki will spotlight Obata Brewery and offer a selection of sake. Ami, Somm, and The Aubrey will also offer sake pairing menus throughout April and May.

The Aubrey, a Japanese restaurant located in the Mandarin Oriental Hyde Park in London, has collaborated with Tsuchida Sake Brewery and The Aubrey's counterpart in Hong Kong to create an exclusive sake label called The Tsuchida Aubrey Junmai. The sake is characterized by its low alcohol content of 13% and is brewed using the ancient Kimoto method, resulting in complex and rich flavors. To mark the launch, The Aubrey is introducing a Summer of Sake menu, curated by Head Sushi Chef Miho Sato, which will be available in the restaurant's private dining room throughout the summer. The sake is available for purchase exclusively at The Aubrey.

Overall, the relaunch of charter flights from Akita Prefecture to Taiwan serves as a platform to promote high-quality sake, strengthen international ties, and showcase the rich cultural heritage of both regions. It is a significant step towards expanding the market reach of Akita's sake and increasing its presence in the global sake industry.

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