Nereida Valles, a senior integrated producer at adam&eveDDB NY, has made a significant impact in the advertising industry. Valles studied photocommunications at St. Edward’s University in Austin, TX and gained experience as the graphics producer for Second Child/Droga5 for five years [5175170f].
One of Valles' most impactful campaigns was 'The Truth Is Hard' for the New York Times. This campaign showcased her creativity and ability to effectively convey a powerful message. Valles draws creative inspiration from dance and considers Roxanne Gay, Beyoncé, Maria Felix, Carlos Jaramillo, and Argelia Arreola as her creative heroes [5175170f].
Valles hopes to see the advertising industry move away from a corporate feeling and prioritize creativity. Her passion for pushing boundaries and creating meaningful campaigns is evident in her work [5175170f].
Mother London, a prominent advertising agency, has recently hired three creative directors from rival agencies Droga5 NY and adam&eveDDB. Molly Wilkof, Derek Man Lui, and Tomas Coleman have joined Mother under the leadership of CCO Felix Richter. Wilkof has been a creative director at adam&eveDDB for the last three years and has worked on campaigns for Waitrose and Nike. Man Lui worked on Sainsbury's 2019 Christmas campaign at W+K London, and Coleman has worked for agencies including BBH and AKQA. Richter expressed excitement about working with the new hires [1a7ceda0].
Delia Orjuela has been appointed as the head of creative at Warner Chappell Music's Musica Mexicana division. Orjuela, based in Los Angeles, will collaborate with Mexican music writers and artists in the U.S. and Mexico. She will report to Gustavo Menéndez, President, U.S. Latin & Latin America. Orjuela previously co-led Warner Music Group's Latina's Mexican Music division and has worked at RMM Records & Video and BMI. She is passionate about empowering music creators and nurturing creative connections. Orjuela is excited to work with the team at Warner Chappell Music and looks forward to the success of the Musica Mexicana division [5d169746].
Xochitl Gomez has been announced as the newest addition to adidas' global family. She will be a face of adidas' Sportswear category and is known for her standout performances in the film industry, eye for fashion, and championing causes. Xochitl is an avid dancer, martial artist, and style icon, and is recognized as one of the hottest talents of the next-generation. She is also an inspiration to the young Latinx community. Aimee Arana, adidas Global, General Manager, Sportswear & Training, expressed excitement about the partnership and Xochitl's positive attitude and fresh thinking. Xochitl expressed her thrill and honor to join adidas and combine all her passions through this partnership. She has been a fan of the brand for a long time and is excited to bring her own flair to the adidas brand.
David Vaz, a 35-year-old creative director at DDB Mudra, discusses his career in advertising, his proudest achievements, and his views on creative awards. He has led award-winning campaigns for brands like McDonald's and Volkswagen and has worked with Stephen Fry. Vaz believes that creative awards are an awful barometer of brand success and a waste of the industry's time and money. He is passionate about producing memorable work, particularly in film. Outside of work, Vaz enjoys gaming, singing, working out, and voice acting. He also participated in a DIESEL competition where he cross-dressed as Halle Berry. Vaz emphasizes the importance of having good bosses and clients who trust his creative vision.
In honor of Pride month, adobo SheCreative has brought together six influential queer women in the creative industry to speak at their upcoming event. The panel includes Nica del Rosario, Head Writer and Music Producer of FlipMusic Productions; Samantha Lee, an award-winning filmmaker; Agnes Reoma and Pat Sarabia of the indie folk-pop band Ben&Ben; Carla Norberta, a visual artist; and Dani Rogacion, Founder & CEO of Overdrive Studios. The event will feature discussions on creativity, representation, and the intersection of identity and work. The event will take place on June 14, 2024, at The Astbury in Poblacion, Makati. [0e06f2ef]
Bill Skrief, partner and co-founder of DeadLizard, shares his approach to balancing creativity, family, and business. Skrief started his first company, Iguana Interactive, in 1999 but had to reincorporate as DeadLizard after the internet bubble burst. He believes that creating long-lasting relationships is key to success. Skrief expresses concerns about the future of his profession due to the automation and streamlining of creative tasks by AI, which could result in generic, algorithmically-driven creative work. To stay creative and motivated, Skrief maintains a curiosity-driven learning approach and explores fields outside of design like psychology, sociology, and anthropology. The most difficult part of his job is juggling his dual roles as a creative and a business owner, but he maintains work-life balance by creating and following a structured timetable. Skrief sets aside specific blocks of time for managing business operations, creative activities, family activities, and personal downtime. A book that changed the way he thinks about his career is 'The Prophet' by Khalil Gibran, which inspired him to follow his passion for art and design.
Clay MacGuire is the Senior Vice President and Creative Director at 21Grams. He grew up in a small town outside of New York City and now lives in Brooklyn. MacGuire got interested in health due to his personal experience with a heart condition. One of his favorite projects is 'Posts Into Letters,' where he worked with Manuel and Patricia Oliver to combat gun violence. He is proud of 'The Cure Cup,' a project that advanced equitable health research and destigmatized menstruation. MacGuire is excited about the blurring lines between health and consumer work in the creative industry. He admires the German Depression Aid Foundation's 'At Second Glance' campaign and finds inspiration in the book 'Julia Langbein.' MacGuire admires street artist Sara Erenthal and loves the sister relationship in Shirley Jackson's 'We Have Always Lived in the Castle.' His main strength as a marketer/creative is curiosity. If he weren't in health, he would work with animals. Clay MacGuire's real name is not Clay. He recommends following his mom, @beckymacguire, on social media for bite-sized art history lessons. [b1c17ba1]