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Hong Kong Disneyland Embraces Dress-Up Culture to Attract Younger Visitors

2024-07-05 02:16:38.455000
[num] CNN [num] wdwnt.com

Hong Kong Disneyland Resort is capitalizing on the growing trend of dress-up culture, particularly among young women, to attract a new generation of visitors [cd93663b]. Known as 'Disneybounding,' this phenomenon involves drawing inspiration from beloved Disney characters and creating coquettish looks [cd93663b]. The park provides the perfect backdrop for Disneybounders and cosplayers to immerse themselves in a fantasy world [cd93663b]. Hong Kong Disneyland is actively promoting itself as a key attraction to boost tourism numbers, targeting Gen Z and millennials through themed staycations, special events, collaborations with brands, and successful franchises like Duffy and Friends [cd93663b]. Many adult fans visit the park for nostalgia and to relive memories with their families [cd93663b]. The resort's strategy includes investing in expanding attractions and cultivating successful franchises to appeal to younger generations [cd93663b] [aafa2617].

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