Pebble, formerly known as T2, is shutting down as it failed to gain enough traction in the market as a Twitter alternative [be759494]. The microblogging platform had developed a small but active community that imitated Twitter's features. However, it could only support 3,000 daily active users out of its 20,000 registered users. The intense competition from other Twitter competitors and the appeal of the standard Twitter platform contributed to its downfall. Pebble initially had a respectable retention rate and received positive press coverage. The business focused on trust, safety, and moderation, with Twitter's former human rights advisor serving as a co-founder. Pebble did not face the same issues as other federated platforms, but its absence of a native smartphone app may have affected its popularity. The shutdown was due to a combination of factors, including competition, the popularity of Twitter, the lack of a native app, a weak brand, and a possibly too safe environment. Early adopters can export their Pebble archive, and the company will return a portion of the unspent money to investors. The team may continue to work together on new projects, applying the lessons learned from Pebble. The shutdown of Pebble marks a turning point in social media's role in our lives. [be759494]