In an exciting development, the Hong Kong Tourism Board (HKTB) has announced a new three-year global partnership with Art Basel, making HKTB the first tourism organization to enter into such a collaboration with the renowned art fair. This partnership will extend beyond Hong Kong to all Art Basel shows worldwide, starting with Art Basel Paris in October. HKTB will serve as a Show Partner of Art Basel, showcasing Hong Kong's vibrant art and culture on the global stage. Over the next three years, HKTB will be present in four annual shows, including Art Basel in Miami Beach, Hong Kong, and Basel, with different thematic experiences or activations. The aim of this partnership is to promote Hong Kong as a center for international cultural exchange and a gateway to the Chinese art market. Art Basel CEO Noah Horowitz expressed excitement about the collaboration, highlighting its potential to enhance the experience for fair visitors and foster deeper connections between Hong Kong and art communities around the world. The partnership will kick off with Art Basel Paris in October 2024. [d2ea77c2]