The controversy surrounding Lionel Messi's drinks packaging design continues to grow as his new drinks company, Mas+, faces criticism for its packaging design. Messi recently launched Mas+ under his brand 'Positive Hydration', but the packaging of the drinks has drawn comparisons to the popular brand Prime [398db64e]. The similarities between the two brands' packaging, from the shape of the bottle to the logo composition, have caught the attention of Prime's co-founder, KSI. KSI commented on the similarities, sparking controversy and raising questions about the originality of Mas+'s design [398db64e].
The design debacle adds another layer to the ongoing controversy surrounding Messi, who has faced criticism for his association with a Chinese firm accused of spying [fc00976e]. The similarities between Mas+ and Prime's packaging have led to speculation about the potential impact on the marketing of Mas+. While Prime already dominates the drinks sphere, Messi's footballing legacy and star power may attract attention to Mas+ despite the controversy [398db64e].
In other packaging design news, Coca-Cola has unveiled its new packaging design for the 2024 Paris Olympic and Paralympic games. The can designs feature a motif of the hug, symbolizing unity and teamwork. The designs were created by artists Aurélia Durand and Bruno Mangyoku and form an embrace when two cans are placed together. The campaign also includes an ad featuring Olympic swimmers Tatjana Schoenmaker, Lilly King, Annie Lazor, and Kaylene Corbett, showcasing the inclusivity and supportive spirit of the games. The new packaging design represents the world reuniting after a period of isolation and social distancing due to the pandemic [a7f31489].
Coca-Cola has launched a new ad campaign and packaging designs themed around the Paris 2024 Olympics. The campaign, created by WPP Open X and led by Ogilvy, features the slogan 'It's magic when the world comes together' and showcases rival swimmers hugging each other in Paris. The ad sparks a ripple effect of people coming together to embrace, ending with two astronauts hugging in space. The campaign will be supported by dynamic digital content capturing real-time hugs from Paris and broadcasting them worldwide. Coca-Cola has also released a distinctive new can design with an illustration of one side of a hug and collaborated with French artists to create unique can designs. The global campaign was developed by WPP Open X and supported by EssenceMediaCom, VML, and Hogarth [0bfe543b].