As of January 5, 2025, the City of Greater Geelong is strategically positioning itself to capitalize on a significant tourism boom, with plans to attract major events through the development of the Nyaal Banyul Geelong Convention and Event Centre. This new venue will feature a 200-room Crowne Plaza hotel, which is expected to enhance the city's capacity to host large gatherings and boost local tourism [7528e5db].
Tourism Greater Geelong and the Bellarine reported that the region welcomed 6.4 million tourists during the 2023-24 financial year, contributing a remarkable $1.83 billion to the local economy. This marks a 16% increase from the previous year and a staggering 67% increase compared to pre-pandemic levels [7528e5db]. Geelong's ambitious goal is to achieve a $2.1 billion visitor economy by 2032, reflecting the city's commitment to expanding its tourism sector [7528e5db].
However, local officials are also addressing challenges that accompany this growth. Councillor Trent Sullivan highlighted a pressing need for more accommodation, citing a current shortage of 1,000 beds in the area. Additionally, Councillor Anthony Aitken pointed out that some local businesses have experienced a 35% decrease in turnover, despite the overall increase in tourism [7528e5db].
Bill Mithen, chair of Tourism Greater Geelong and the Bellarine, acknowledged the difficulties posed by rising costs and workforce shortages but remains optimistic about the future growth of the tourism sector in Geelong [7528e5db].