MultiChoice has announced an increase in subscription prices for its DStv and GOtv services in Uganda and Kenya. The new prices in Uganda took effect on October 1, 2024, while those in Kenya will be implemented on November 1, 2024. In Uganda, the price increase ranges from 2.9% to 6%, with DStv Premium rising from Shs 290,000 to Shs 300,000, marking a 3.4% increase. GOtv Supa in Uganda has also seen a price hike from Shs 69,000 to Shs 71,000, which is a 2.8% increase [cd29bedf].
In Kenya, the increases are similarly structured, with DStv Premium rising from Sh10,500 to Sh11,000, reflecting a 4.7% increase. The Compact Plus package will now cost Sh6,800, up from Sh6,500, which is a 4.6% increase. Notably, there have been no changes to DStv and GOtv prices in Nigeria, indicating a localized approach to pricing adjustments in the East African markets [cd29bedf].
These price hikes come amid a broader trend of increasing subscription fees across various entertainment platforms in Africa, as companies adjust to rising operational costs and market demands. The adjustments are expected to impact subscriber retention and acquisition strategies for MultiChoice in these regions [cd29bedf].