Goafest 2024, South Asia’s premier festival celebrating creativity excellence, concluded with a series of dynamic Knowledge Seminars and masterclasses that highlighted the importance of adaptability and creative evolution in the advertising industry. The second half of Day 3 featured a Knowledge Seminar hosted by The Trade Desk on Customer-Centric Adaptability; Meeting Shifting Expectations; Maintaining Customer Loyalty in a Dynamic Environment. The seminar focused on meeting shifting expectations and maintaining customer loyalty in a dynamic environment. The discussion was led by industry experts including Tarun Puri, senior operating partner at Lighthouse Funds, Asha Kharga, chief customer & brand officer at Mahindra Group, Siddharth Roy Kapur, founder & MD at Roy Kapur Films, with moderation by Anuradha SenGupta, founder of @anuradhasays. The seminar highlighted the growing sentiment among Indian consumers, the post-pandemic trends in the consumer goods sector, and the evolution of movie marketing over the past two decades [9170d811].
Another Knowledge Seminar focused on The Art of Storytelling, emphasizing the concept of neural coupling and the need for empathy in communication. Neelesh Misra hosted the seminar, which explored the role of adaptability and innovation in shaping the future of agencies. The evolving market landscape and the importance of data analysis in understanding consumer behavior were discussed by industry leaders Shashank Srivastava and Sunil Kataria. Accountability in outdoor advertising and the potential of automation were topics covered by Darshana Shah, Pawan Bansal, Noomi Mehta, and Jahan Mehta. Sourav Ganguly shared lessons on adaptation and resilience, while Manoj Bajpayee discussed the art of adaptation in the entertainment industry. Other masterclasses delved into GenZ marketing, elevating digital marketing strategies with AI, and unlocking award-winning ideas [9170d811].
Goafest 2024 concluded with a celebration of adaptability and creative evolution, highlighting the importance of embracing change and staying resilient in the face of challenges. The festival provided industry professionals with valuable insights and ideas that will shape the future of the creative industry [9170d811].
Meanwhile, Sri Lanka’s Four A’s Advertising Festival took place on May 30-31, welcoming over 650 participants. The event featured 13 sessions by global creative speakers and aimed to set a new benchmark for creative training in Sri Lanka’s advertising industry. Creative and advertising leaders, including Tay Guan Hin, Creative Chairman of BBDO Singapore, and Teddy Sandu, Creative Director of MullenLowe Singapore, delivered insightful talks on boosting creativity. Mandie Van Der Merve, CCO of Saatchi & Saatchi Australia, discussed the use of humor in advertising, while Mahesh Ambaliya, Creative Director at YML Y&R India, highlighted the use of advertising for good. The festival concluded with an Awards Night recognizing impactful work [39ddb501].
The BFI IMAX cinema in London's Waterloo celebrated its 25th anniversary on June 11, 2024. Ocean Outdoor UK has been the sole incumbent of the BFI IMAX advertising contract since April 2006. Global brands have occupied the famous advertising banner during Ocean's tenure, with a proportion of the advertising revenue generated going back to the BFI. The BFI IMAX is Europe's largest out-of-home canvas, delivering 3.2 million impacts a week. In 2022, Ocean retained the advertising rights and introduced new technical innovations, expanding the creative opportunities beyond the physical realm. In March 2024, the LEDs were upgraded to meet sustainability goals, reducing energy usage by 30% and eliminating maintenance costs [34831b2c].
The BFI IMAX cinema in London's Waterloo celebrated its 25th anniversary on June 11, 2024. Ocean Outdoor UK has been the sole incumbent of the BFI IMAX advertising contract since April 2006. Global brands have occupied the famous advertising banner during Ocean's tenure, with a proportion of the advertising revenue generated going back to the BFI. The BFI IMAX is Europe's largest out-of-home canvas, delivering 3.2 million impacts a week. In 2022, Ocean retained the advertising rights and introduced new technical innovations, expanding the creative opportunities beyond the physical realm. In March 2024, the LEDs were upgraded to meet sustainability goals, reducing energy usage by 30% and eliminating maintenance costs [34831b2c].