While France is increasing cigarette prices to deter smoking, China is experiencing a rise in cigarette sales, which starkly contrasts with the global trend of declining consumption. According to a recent report, worldwide cigarette sales decreased by 10% from 2007 to 2021, yet China accounts for about half of all cigarette sales globally. Despite a small dip in sales between 2014 and 2016 due to indoor smoking bans in major cities, the demand for 'slim cigarettes' has surged, as they are perceived as stylish and less harmful. Interestingly, adult smoking rates in China have slightly fallen, but this has not hindered the growth in sales. This situation highlights the complexities of smoking trends worldwide, where regulatory measures in one region can lead to increased consumption in another. [3cf52d58] In France, the government has implemented an increase in cigarette prices as of January 1, 2024, with the average price of a pack reaching €12. This price hike is part of the government's strategy to discourage smoking and make it less affordable. The cheapest brands are now priced at €10.90, while premium brands can cost up to €12.50. The French government plans to continue increasing prices in 2025 and 2026, with expectations that the average price will reach €13. These price adjustments are influenced by taxes imposed by the government on the tobacco industry. [103355a7]