The French government has implemented an increase in cigarette prices as of January 1, 2024, with the average price of a pack of cigarettes reaching €12. The price hikes are part of the government's efforts to discourage smoking and make it less affordable for smokers. The new prices vary depending on the brand, with the cheapest brands, such as Austin 1839 blue, Elixyr red, Che Essential, and Mademoiselle la bleue, priced at €10.90 for a pack of 20 cigarettes. The most expensive brands, including Gitanes Bleu, Marlboro Gold, and Marlboro Red, are priced at €12.50. The government plans to further increase cigarette prices in 2025 and 2026, with the average price expected to reach €13. The prices of cigarettes are determined by the tobacco industry based on the taxes imposed by the government. The next price hikes are scheduled for March 1 and September 1, but they may be subject to change. [103355a7]