In the world of licensing, Brand Central has emerged as a leader in creating innovative collaborations that set trends rather than follow them. Ross Misher, the CEO of Brand Central, recently discussed the company's approach to licensing and highlighted some of their key collaborations [eed3852d].
Brand Central has represented 35% of the top 30 most recognizable household brands, showcasing their expertise in the industry. They have been at the forefront of creating culturally relevant products that resonate with consumers. For example, they partnered with celebrity boutique Kitson to create the collection 'Tar-zhay Couture' for Target, a collaboration that was ahead of its time. They have also collaborated on projects such as Heinz x Casetify and Kraft Mac & Cheese x Van Leeuwen ice cream, demonstrating their ability to think outside the box and create unexpected partnerships [eed3852d].
Misher acknowledges that the licensing industry is evolving rapidly due to technological advancements and changing consumer behavior. Brand Central aims to stay ahead of the curve by delivering strategic partnerships, breaking new ground, and creating unexpected collaborations. They will be showcasing new opportunities at the Licensing Expo, an event that brings together industry professionals and introduces new clients to the licensing community [eed3852d].