At the recent HOTEC 2024 conference, Fiji's Deputy Prime Minister Viliame Gavoka highlighted the significant role of tourism in the global economy, projecting that the sector will contribute US$11.1 trillion in 2024. He emphasized that tourism accounts for 40% of Fiji's GDP, with gross receipts reaching FJ$3.3 billion last year [d23bbd3c].
Gavoka noted a 7% increase in visitor arrivals as of September 2024, with hopes that Fiji could reach one million visitors by the end of the year. This growth aligns with broader trends in Oceania's tourism sector, which is expected to add US$112 billion over the next decade, according to the World Travel & Tourism Council (WTTC) [e948c7d4].
The Deputy Prime Minister also pointed out that Generation Z is prioritizing travel over home purchases, indicating a shift in consumer behavior that could further boost tourism. Additionally, over 100 million seniors from China are expected to travel next year, presenting a significant opportunity for Fiji and the region [d23bbd3c].
In terms of sustainability, the global travel industry's greenhouse gas emissions have decreased from 7.8% in 2019 to 6.7% in 2023, reflecting a growing commitment to eco-friendly practices. The WTTC has emphasized the importance of sustainable tourism as Oceania's sector expands, aiming to protect local communities and ecosystems [e948c7d4].
Tourism Fiji has set ambitious goals, aiming for FJ$4 billion in gross receipts in the coming years, while 81% of travelers highlight local cuisine as a key trip highlight, showcasing the importance of cultural experiences in attracting visitors [d23bbd3c].