Godrej Agrovet Ltd (GAVL) has announced a strategic partnership with US-based Provivi to enter the biologicals crop protection market. This collaboration aims to introduce two innovative biological solutions specifically targeting the yellow stem borer (YSB) in rice and the fall army worm (FAW) in maize. Utilizing Provivi's pheromone-based technologies, the partnership seeks to provide environmentally friendly pest management tools for Indian farmers, supporting millions of growers who rely on rice and corn cultivation. The announcement was made on November 18, 2024, highlighting the commitment of both companies to promote sustainable agricultural practices in India. This initiative aligns with the growing demand for eco-friendly solutions in agriculture, as farmers increasingly seek alternatives to chemical pesticides. [51a35226]