Bridgeline Digital, a software provider specializing in marketing solutions, has partnered with CSS Commerce to enhance the eCommerce search experience for BigCommerce and Magento customers [c6e623d6]. The collaboration aims to integrate Bridgeline's AI-powered SmartSearch technology, HawkSearch, with CSS Commerce's eCommerce consulting services. HawkSearch is already used by leading distributors such as Misumi USA, Packard, and Kirby Risk. The partnership is expected to revolutionize eCommerce search for manufacturers and distributors. CSS Commerce, with over two decades of experience in digital transformation, focuses on advanced predictive search and site conversion optimization.
In a recent development, a manufacturer of automotive accessories has chosen Bridgeline's AI-driven search platform, HawkSearch, to improve the eCommerce experience on its main site and international brand site [f64e7fa0]. The manufacturer aims to enhance product discovery by leveraging HawkSearch's advanced features such as autocomplete, dropdown selections, and faceted search capabilities. Additionally, the manufacturer plans to provide a personalized shopping experience using HawkSearch Recommendations. Ari Kahn, CEO of Bridgeline Digital, emphasized the significance of advanced search functionalities in meeting the complex demands of manufacturing customers.
This partnership between Bridgeline Digital and the auto accessories manufacturer highlights the growing importance of AI-powered search solutions in the eCommerce industry. By integrating HawkSearch into their eCommerce platforms, manufacturers and distributors can enhance product discovery, improve the overall user experience, and drive sales. With the increasing demand for personalized shopping experiences, AI-driven search platforms like HawkSearch play a crucial role in helping businesses meet customer expectations and stay competitive in the market.
In another significant development, a global technology leader has implemented Bridgeline's AI-powered search technology, HawkSearch, to power their site on the Sitefinity platform [6921f428]. This implementation aims to enhance the user experience by offering a more personalized search bar. HawkSearch incorporates advanced tools like autocomplete and visitor targeting results, enabling enhanced navigation between different document types in multiple languages. Ari Kahn, CEO of Bridgeline Digital, sees this implementation as a strong endorsement of their AI innovation and excellence, setting a new standard for online search.
Bridgeline Digital, Inc. will exhibit at the B2B Online conference in Chicago, IL from May 6th to May 8th, 2024 [842ed4eb]. The event is the world's leading eCommerce and digital marketing conference for manufacturers and distributors. HawkSearch, a product by Bridgeline, will unveil AI-powered Smart Search for B2B at the conference. The Smart Search aims to help B2B eCommerce sites grow online revenue and outpace competition. The demo of HawkSearch will be available at Booth Number 105 from May 6th to May 8th, 9 AM - 5 PM. Bridgeline Digital helps companies increase online revenue by improving traffic, conversion rates, and average order value.
Sources: [c6e623d6](https://au.investing.com/news/stock-market-news/bridgeline-digital-teams-up-with-css-commerce-for-ai-search-93CH-3165025), [f64e7fa0](https://www.martechcube.com/bridgelines-ai-powered-search-chosen-by-auto-accessories-maker/), [6921f428](https://www.globenewswire.com/news-release/2024/04/04/2857769/9238/en/Global-Technology-Leader-Implements-Bridgeline-s-AI-Powered-HawkSearch.html), [842ed4eb](https://www.globenewswire.com/news-release/2024/04/18/2865400/9238/en/Bridgeline-to-Showcase-AI-Powered-Search-at-B2B-Online-Chicago.html)