Audi Business Innovation and LifeScore Music have announced a collaboration to create well-being content for Audi customers, aiming to make their time in the car more valuable. Audi Business Innovation supports Audi in building a customer-centric digital ecosystem around the car, while LifeScore Music enhances this approach with its immersive music experiences that enrich daily life and bring joy to listeners. The collaboration, which is still in development, marks the latest effort by LifeScore to offer artist-inspired, captivating music specifically designed for the well-being of listeners. The partnership will provide new opportunities for a seamless lifestyle journey before, during, or after driving. Audi Business Innovation GmbH, a subsidiary of Audi AG, was established in 2013 to shape the future of mobility and develop innovative concepts, products, and services at the intersection of technology, digital business models, and mobility. LifeScore is a generative music platform that uses AI for the benefit of artists, working with artists and companies to create the next generation of music experiences that listen to you. They transform raw material and master recordings into remixes and variations using patented technology to support activities such as sleep, energy, relaxation, and concentration.
Volkswagen and The Community have collaborated to create a musical WebAR experience for the all-new VW Taos. The experience is activated from a custom Amazon Prime box and showcases the idea that technology changes, but the story remains the same. The project was produced by Wildlife, a digital production company based in Los Angeles, CA. [3142bcca] [feb3ada1]