Havas, a French-owned agency group, has committed to investing €400m in data and technology over the next four years as part of a new strategy to meet clients' needs for integrated communications solutions. The investment will include AI and will be used to develop a new operating system called Converged OS, which aims to provide transparent, cross-platform audience planning and efficiency. The system will be available across all Havas networks and will empower the group's staff to work smarter and faster. The investment builds on Havas' previous investments in capabilities, tools, and strategic partnerships [58d3e4de].
Restb.ai, a computer vision software firm, has partnered with the Saskatchewan Realtors Association to bring AI technology to the real estate market in Saskatchewan, Canada. The partnership aims to leverage Restb.ai's ability to extract actionable data about properties from still images to innovate and push boundaries in the industry [ef605c5a]. The Saskatchewan Realtors Association, which has 1,700 members, recognizes the potential of AI technology in modernizing the appraisal process, automating image captioning and metadata, and improving accessibility efforts for the vision-impaired. Restb.ai has already established itself in the industry with deals with companies like Black Knight and Bridge MLS, and this partnership further solidifies its presence in the Canadian real estate market. The Managing Director of Restb.ai North America commended the Saskatchewan Realtors Association for their innovative move and believes it will inspire other Canadian Realtor Associations to follow suit [ef605c5a].
In another AI initiative in the real estate sector, the Maharashtra Real Estate Regulatory Authority (MahaRERA) has partnered with the Advertising Standards Council of India (ASCI) to use artificial intelligence (AI) to identify builders advertising real estate projects without a MahaRERA registration number and QR code. ASCI will create a group to track and monitor such advertisements and bring them to MahaRERA's attention. As per RERA regulations, any project over 500 sqm or eight flats must be registered with MahaRERA, and no developer can publicize or sell any property without registering. A QR code is also mandatory in every advertisement published by the developer [8a4cbeea].
The Moroccan Notary Council and Yakeey have also partnered to launch an AI-backed real estate pricing platform in Morocco. The platform aims to provide accurate and transparent property valuations using artificial intelligence algorithms. It will be accessible to both professionals and the general public. The Moroccan Notary Council is a professional organization representing notaries in Morocco. Yakeey is a technology company specializing in AI solutions for the real estate industry. The platform is expected to improve the efficiency and reliability of property valuations in Morocco [007d924f].
Intellisoftware Pty Ltd, an Australian start-up in the Artificial Intelligence (AI) space, has announced a strategic partnership with the Australian Revenue Management Association (ARMA) [24c5ca88]. The partnership includes ARMA's endorsement of Intellisoftware's AI-driven revenue management system (RMS) platform. Intellisoftware will also become ARMA's exclusive AI Education Partner and participate in the design of a new AI training course for ARMA members. The collaboration aims to advance revenue management practices in the hospitality industry by leveraging AI technology. As part of the partnership, Intellisoftware will sponsor the 'Rise Up' Melbourne 2024 APAC Revenue Management Summit and participate in ARMA's 'Commercial Strategy Forum' and webinar programs. Melissa Kalan, CEO of ARMA, expressed excitement about the collaboration and the potential for AI to positively impact the hospitality industry. Jason Smith, Sales and Marketing Manager at Intellisoftware, believes the partnership will strengthen their relationship with ARMA and expand their presence in the Australian and global marketplace [24c5ca88].
RepUp, an AI-driven online reputation management (ORM) company, has been selected as the exclusive AI-Online Reputation Management partner by Booking.com. This partnership aims to redefine the approach to AI-driven ORM for enterprises across Asia, elevating guest satisfaction. RepUp will collaborate with Booking.com to introduce a strategic AI approach to ORM, enabling enterprises to leverage RepUp's advanced technology for seamless monitoring, response, and enhancement of their online reputation. RepUp employs cutting-edge AI technology to identify upselling opportunities and personalize guest experiences. They also offer Experiential CRM for 360 Journey Orchestration, leveraging generative AI to deliver personalized experiences tailored to each guest's preferences. RepUp's advanced algorithms provide precise sentiment analysis, offering hotels invaluable insights from guest feedback. They oversee online reputation for over 400,000 rooms and have a strategic regional focus in South East Asia and GCC regions. RepUp and Booking.com are committed to expanding their partnership in AI-driven online reputation management. The vision is to lead enterprises towards AI, with a focus on enhancing customer experience through innovative technology [0ccfafa6].
Havas Red, the PR, social, and influencer arm of Havas, has launched a new agency vision called 'Agency Intelligence' in response to the rise of AI in the creative industry. The agency believes that human intelligence is essential for powering original creativity and solving brand challenges. While embracing automation tools to enhance creative output, Havas Red emphasizes that artificial thinking will never replace human insight and smart people. The Agency Intelligence platform will shape content on owned channels, industry reports, thought leadership, new service offerings, events, and employee training. Havas Red's Australian clients include Toyota, Lexus, Tourism Tasmania, Norco, Booking.com, SunRice, Big W, AusGrid, and Terry White Chemmart [d05ee601].
Havas, a global communications company, has launched a new groupwide Operating System called Converged. The company has committed €400 million to data, tech, and AI over the next four years. The new Operating System aims to bring global collaboration at Havas to a new level by fusing talent, capabilities, platforms, and expertise. It will leverage data, tech, and AI to empower the company's talents and craft integrated and sustainable solutions. Havas will also invest in marketing technology, data, and Gen AI to enhance the delivery of creativity, media, and production. A Global Task Force will be appointed to support this major investment. The implementation of the new Operating System will take place over the next few months, accelerating new growth opportunities for clients [e019609e].
Compado, a leader in contextual advertising and AI-driven solutions, has undergone a comprehensive internal restructuring and a focused shift toward AI innovation. The company has received federal funding for its newest AI product, GhostWriter Deluxe, which automates media site creation and maintenance. In Q2, Compado expanded its media site portfolio using innovative AI technologies, and launched various AI-generated top-tier content sites. Compado has also advanced its Google AdSense business segment to diversify revenue streams and strengthen its partnership with Google. The company's Online Dating sector has transitioned from lead tracking to sales tracking to enhance subscriber engagement and improve advertising quality. Compado is a B2B tech platform for contextual advertising and content monetization, founded in 2016. [b7d44a8e]