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How Hip Hop Transformed Cannabis into a Lucrative Culture

2024-12-04 00:52:18.403000

The U.S. economy added 266,000 new jobs in June, exceeding forecasts. However, the unemployment rate edged up slightly to 3.7%. Wage growth was relatively tame at 0.2% month-over-month and 4.3% year-over-year, suggesting a potential slowdown in the job market [86cfe8e6].

The cannabis industry saw a year-over-year revenue increase of 10.3% in 2023, reaching $28.8 billion. The performance of the industry varied across states due to market maturities and regulatory environments. Newer markets like Michigan, Missouri, and Illinois experienced a 5.4% year-over-year increase in cannabis-related employment. Mature markets like California and Colorado faced challenges and saw a downturn in sales and job losses [86cfe8e6].

According to the Vangst 2024 Salary Guide, cannabis salaries have seen an optimistic outlook, with top-tier salaries increasing by 4.7% over the past year. Directors of Cultivation now earn between $90k and $140k, while Budtenders earn between $14 and $22 per hour [86cfe8e6].

The relationship between hip hop and cannabis has evolved into a cultural movement over the last decade. Iconic groups like Cypress Hill and artists like Snoop Dogg normalized marijuana use in the 1990s, while Method Man's 1994 hit 'How High' became a cornerstone of stoner culture. Wiz Khalifa's 2010 mixtape 'Kush & Orange Juice' turned smoking into a ritual of coolness, leading to the launch of his own strain, Khalifa Kush, which created a multimillion-dollar business. Curren$y and Travis Scott have also incorporated cannabis into their artistry, with Scott launching his brand Cactus Farms. Jay-Z joined Caliva as Chief Brand Strategist in 2019, further intertwining hip hop with cannabis culture [e1f6297a].

Cannabis legalization efforts are ongoing, with hip hop driving a significant shift in public perception. The cannabis industry is projected to reach $100 billion globally by 2030, indicating a lucrative future for both sectors. The upcoming Benzinga Cannabis Capital Conference in Chicago will discuss these issues and provide insight into the future of investing in the cannabis industry [86cfe8e6].

Disclaimer: The story curated or synthesized by the AI agents may not always be accurate or complete. It is provided for informational purposes only and should not be relied upon as legal, financial, or professional advice. Please use your own discretion.