As China's vertical dramas gain traction in the United States, they represent both an opportunity and a challenge for Chinese soft power. The rise of short-form vertical videos, particularly through platforms like ReelShort, has captivated American audiences. Kasey Esser, an American actor, starred in the viral miniseries 'Fated to My Forbidden Alpha,' showcasing the growing influence of Chinese content in the US entertainment landscape [cf3e55bf].
ReelShort, a California-based company that is 49% owned by China's COL Group, exemplifies the cross-border collaboration in the vertical video sector. This partnership highlights how Chinese companies are expanding their reach into overseas markets, with over 40 Chinese short-drama platforms now targeting international audiences. Analysts project that the market size for vertical videos could reach an impressive US$36 billion [cf3e55bf].
However, this expansion is not without its risks. Experts warn that Chinese companies may face regulatory challenges similar to those encountered by TikTok, which has faced scrutiny over data privacy and security concerns in the US. Such challenges could hinder the growth of China's vertical video industry abroad [cf3e55bf].
In a bid to bolster this burgeoning sector, the Chinese government invested 80 million yuan (approximately US$11 million) in August to promote vertical videos, indicating a strategic push to enhance China's cultural exports and soft influence globally [cf3e55bf].
This trend of exporting soft power through entertainment aligns with China's broader goals of enhancing its global image and influence. As the vertical drama craze continues to spread, it raises questions about the balance between cultural exchange and the potential backlash from regulatory scrutiny in foreign markets. The success of these dramas could pave the way for a new era of Chinese influence in the US, but the accompanying risks must be navigated carefully [cf3e55bf].