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AMUL Eyes European Market After Successful US Launch

2024-11-12 10:49:32.137000

AMUL, India's leading dairy brand, is set to make its debut in the European market following a highly successful launch in the United States. Jayen Mehta, the Managing Director of AMUL, discussed the brand's global expansion during the India Economic Summit 2024, held on November 12, 2024. He highlighted the company's impressive performance, which includes serving 36 lakh farmers and collecting over 310 lakh litres of milk daily, contributing to a turnover of Rs 80,000 crore (approximately $10 billion) and selling 22 billion packs annually [f4a05607].

Mehta emphasized the significance of the dairy sector in rural India, attributing much of AMUL's success to the cooperative model established by Dr. Verghese Kurien. This model has not only transformed AMUL into a household name but has also played a pivotal role in making India the world's largest milk producer. He projected that India will produce one-third of the world's milk in the next decade, underscoring the growing importance of the Indian dairy industry [f4a05607].

The successful launch in the US, where AMUL introduced fresh milk products with a unique 6% fat content, has paved the way for AMUL's entry into Europe, specifically targeting Spain for its next launch. Mehta expressed confidence that AMUL will become the only pan-American milk brand, aiming to replicate its success by catering to the growing demand for quality dairy products [f4a05607]. This strategic move is expected to enhance AMUL's global footprint and further solidify its position in the international dairy market [f4a05607].

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