AMUL, India's leading dairy brand, is set to make its debut in the European market following a highly successful launch in the United States. Jayen Mehta, the Managing Director of AMUL, announced this expansion during an event held on October 6, 2024. He highlighted the company's impressive performance, which includes serving 36 lakh farmers and collecting over 310 lakh litres of milk daily, contributing to a turnover of Rs 80,000 crore and selling 22 billion packs annually [96240fd2].
Mehta emphasized the significance of the dairy sector in rural India, attributing much of AMUL's success to the cooperative model established by Dr. Verghese Kurien. This model has not only transformed AMUL into a household name but has also played a pivotal role in making India the world's largest milk producer. Nirmala Kurien, a key figure in AMUL's history, noted the remarkable journey of the brand and its impact on the rural economy [96240fd2].
The successful launch in the US has paved the way for AMUL's entry into Europe, where the company aims to replicate its success by catering to the growing demand for quality dairy products. This strategic move is expected to enhance AMUL's global footprint and further solidify its position in the international dairy market [96240fd2].