Dentsu Tokyo’s 'My Japan Railway' campaign has emerged as a major winner at ADFEST’s first ceremony, taking home 3 Grande and 4 Gold awards. The awards were presented at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. The campaign received recognition in multiple categories, including Digital & Social, Digital Craft, Mobile, Design, Print & Outdoor Craft, Brand Experience, Commerce, Direct, Entertainment, Media, PR, Film Craft, and New Director. The campaign's success highlights its excellence and creativity across various advertising disciplines.
Magnum has launched the largest-ever 3D OOH campaign in the UK to celebrate its new flavour innovations, Euphoria and Chill. The campaign will run across 324 locations, including London’s Piccadilly Lights, Birmingham’s New Street, Liverpool’s Media Wall and Printworks, Manchester. In partnership with creative agency MullenLowe, the campaign aims to offer audiences a blend of the physical and digital worlds, immersing them in the new flavours. The Pleasure Express 3D OOH creative kicks off the brand’s summer campaign to support the launch of NPD Magnum Euphoria Pink Lemonade and Magnum Chill Blueberry Cookie. Magnum UK Brand Manager, Daniel Lythgo, said: 'We are beyond excited to finally share this campaign, a first for Magnum and utilising immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.'
Dairylea has launched the 'Discovery Days' campaign in partnership with Trainline, aiming to highlight the importance of children's unstructured play. The campaign includes social-first films featuring children playing outdoors, dynamic out of home and audio creative, and a two-part content series with Channel 4. Dairylea is offering families ÂŁ10 off Trainline tickets, and Tin Man Communications is leading the PR and influencer arm of the campaign. The campaign will run for six weeks starting from April 15, 2024.
GoodDrinks Australia has appointed dentsu Queensland as its strategy and media agency. dentsu Queensland will handle strategy and media for Good Drinks, one of the fastest growing companies in the category. The partnership has moved from the incumbent agency in Sydney due to Good Drinks' rapid expansion into Queensland. dentsu Queensland has recently had success with its Tourism and Events Queensland partnership. The agency has also expanded its portfolio under management of specialist industry marketing services iMATE. Chris Ernst, dentsu Queensland Managing Director, expressed excitement about the partnership and the opportunity to showcase the agency's intelligence, creativity, and challenger mindset. Mick McKeown, Head of Sales and Marketing at Good Drinks, praised the unique culture and talented team at dentsu QLD. The partnership commenced on July 1, 2024.
Tourism Australia has appointed Accenture Song, The Monkeys, and Droga5 to provide creative and digital services for five years starting from July 2024. The contract, structured as a three-year initial contract with options for two further one-year extensions, was finalized after a competitive tender process. The agencies will work together to showcase Australia's tourism industry to the world and help the industry achieve sustainable growth. The previous agencies, M&C Saatchi and Digitas, were thanked for their work over the past five years. The appointment is seen as a significant win for Accenture Song and a rekindled partnership.