In a joint effort, the Youth Forum for Kashmir (YFK) and Radio Pakistan organized a special session to raise awareness and support for victims of sexual violence in Indian Illegally Occupied Kashmir (IIOJK). The session featured a panel of experts, including APHCAJK Convener Ghulam Muhammad Safi, Dr. Farooq Adil Writer, Ms. Afshan Tehseen, Barrister Sundas Malik, Saeed Ahmed Sheikh DG Radio Pakistan, and Zaman Bajwa of YFK. The panelists shared heart-wrenching accounts of rape victims, shedding light on the scope of this human rights violation. The event drew a sizable audience, demonstrating the community's commitment to addressing human rights abuses in IIOJK [aacb45a1].
The National Media Fellowship on Women's Rights in Pakistan has successfully concluded its second cohort, empowering journalists to advocate for women's rights and address gender-based violence. The fellowship, supported by UNFPA and CEJ-IBA, aimed to advance gender equality and shed light on crucial issues faced by women in Pakistan. The fellows produced impactful stories and documentaries that raised awareness and influenced public opinion and policy. Additionally, a low-budget campaign called 'Child Wedding Cards' by UN Women and IMPACT BBDO won the United Nations and Lions Health Grand Prix for Good at the 2024 Cannes Lions International Festival of Creativity. The campaign aimed to raise awareness about child marriage in Pakistan and resulted in legislative shifts through the National Assembly and the Shariat Court [57621d4d] [f1417ea2].
A low-budget, direct-mail campaign called 'Child Wedding Cards' by UN Women and IMPACT BBDO won the United Nations and Lions Health Grand Prix for Good at the 2024 Cannes Lions International Festival of Creativity [f1417ea2]. The campaign aimed to raise awareness about child marriage in Pakistan, which currently has the sixth-highest number of child brides. Lawmakers in Pakistan were directly engaged by receiving invitation cards to a child's fictional wedding, designed by children aged five to fifteen. The lawmakers made videos holding the cards up while affirming their commitment to fight against child marriage, generating a reach of over 25 million. The campaign resulted in legislative shifts through the National Assembly and the Shariat Court in Pakistan. The production of the campaign was low-budget, costing under $1500. The construction of the cards was captured in a powerful film directed and produced by Shiny Toy Guns, with music by Zohaib Kazi. The campaign was praised for its ability to deliver a highly impactful message without relying on massive budgets.
The Youth Forum for Kashmir (YFK) and Radio Pakistan organized a special session to raise awareness and support for victims of sexual violence in Indian Illegally Occupied Kashmir (IIOK). The event featured a panel of experts who shared heart-wrenching accounts of rape victims, shedding light on the scope of this human rights violation. The session drew a sizable audience, demonstrating the community's commitment to addressing human rights abuses in IIOJK [aacb45a1].