HSBC Hong Kong has partnered with PR agency MSL to launch its newest brand campaign called 'Make Your Next Move. Make Your Mark.' The campaign serves as a visual representation of Hong Kong's progress and the achievements of its residents. The film combines HSBC's history and worldwide reach with the diversity and resolve of Hong Kong. The video ad features over 70 unique sounds from Hong Kong and scenes inspired by real HSBC customers. The campaign includes various marketing initiatives such as TV ads, tunnel billboards, and social media engagement with Key Opinion Leaders (KOLs). HSBC is also sponsoring the upcoming Hong Kong Film Awards to support the film industry. The campaign aims to capture the essence and vibrancy of Hong Kong while emphasizing HSBC's vision and global reach [9d7f2b79] [a19ef666].
Meanwhile, Standard Chartered Hong Kong has partnered with creative agency Leo Burnett to launch an immersive experience inspiring Hongkongers to achieve their dream vacations faster by earning miles flexibly with Standard Chartered’s banking products. The campaign, called 'SC presents: JOURNEY・REIMAGINED', aims to make locals realize how quickly they can realize their dream holiday. The campaign includes a series of immersive experiences created by local artist Ivana Wong, transporting people to popular locations such as Japan and Norway. The campaign will run for two months, starting with an immersive exhibition that will captivate visitors until 1 April. The marketing strategies for this campaign include paid media, social media marketing, and experiential marketing. The campaign will be bolstered by a diverse range of media channels, including outdoor billboards, online, social media, and radio. Standard Chartered aims to elevate people’s travel experiences and ensure that their travel dreams come true even faster [43be4143].
In addition to these campaigns, Cathay has launched a campaign to build excitement around the Cathay/HSBC Hong Kong Sevens event. The campaign features a launch film that follows the life of Eric, who starts rating his everyday experiences and realizes that nothing lives up to the exhilaration he once felt at the Hong Kong Sevens. The event, established in 1976, is one of Asia's most popular annual sporting events and the world's first truly global rugby tournament. Cathay is the co-title sponsor and Official Overseas Travel Partner for this year's event. The campaign will be expanded locally in Hong Kong with out-of-home advertising, social and in-stadium activations, and giveaways. The Cathay/HSBC Hong Kong Sevens 2024 will take place from 5-7th April at Hong Kong Stadium [4d109042].
Equinix, the world’s digital infrastructure company, unveils its first campaign since naming VCCP US as its strategic and creative agency of record. The campaign addresses the breach between dreams and realities, inviting companies to turn their biggest dreams and innovative ideas into realities. The hero 30-second spot features Lisa, whose fintech startup idea became a reality with Equinix's expertise, partners, and infrastructure. Another spot features Matt, a key player at a mid-level startup in healthcare AI, showcasing how Equinix helps bring his dreams to life. The campaign positions Equinix as a partner in the product development cycle, live across various platforms in the U.S., London, and Toronto [eada2775].
South China Morning Post (SCMP) has also launched a campaign shining a light on the partners and people transforming Hong Kong’s global image. The campaign spotlights the trailblazers taking the city in new directions and highlights the people and perspectives shaping the city's future. SCMP partners with influential leaders in the arts, culture, travel, and business sectors to craft the international story and perception of Hong Kong. Alpha Lau, Director-General of Invest Hong Kong, works with SCMP to inform and inspire the global business community. Angelle Siyang-Le, Director of Art Basel Hong Kong, works with SCMP to inspire creativity and meaningful connections. Edward Bell, General Manager of Brand, Insights, and Marketing Communications at Cathay Pacific, values working with SCMP for its integrity and reach with local and international audiences [5b508cdf].