Oyo State's Commitment to Cultural Tourism: The Sango Festival's Role in Economic Growth

Oyo State is taking significant steps to promote cultural tourism as a means of economic expansion. Acting Governor Chief Bayo Lawal announced on August 18, 2024, that the administration of Governor ‘Seyi Makinde is dedicated to diversifying the state's economy through cultural initiatives. This announcement was made during the closing ceremony of the 2024 World Sango Festival at the Festival Arena, Aafin Oyo. Lawal highlighted the festival's designation as a UNESCO Heritage site, marking it as a significant achievement for the state. He emphasized the importance of cultural heritage and tourism, stating that the Sango Festival not only enhances revenue generation but also raises cultural awareness among locals and visitors alike. Furthermore, he mentioned the declaration of August 20 as Isese Day, fulfilling a campaign promise made in 2023, which underscores the administration's commitment to celebrating and preserving cultural traditions. This initiative aligns with broader efforts across Nigeria, including Lagos State's focus on tourism development around historical sites, as stakeholders advocate for improved infrastructure and marketing strategies to attract tourists. By leveraging cultural events like the Sango Festival, Oyo State aims to create a more robust tourism sector that can contribute significantly to its economy while preserving its rich heritage. [93046936] [43cf1928] [3ffcd456] [e563a4dc]