Artificial intelligence (AI) continues to make its mark in various industries, including AV, digital signage, and brand marketing. Alan C. Brawn, in an article for Rave Pubs, discusses the implications of AI in AV and digital signage, highlighting its power and the potential positive and negative consequences it can have [24ed8db0].
Brawn begins by sharing his fascination with AI, which was sparked by the book and movie '2001: A Space Odyssey.' He emphasizes the exponential growth of AI in the next decade, with Bloomberg Financial projecting a compound annual growth rate (CAGR) of over 45% and Markets and Markets forecasting a 37.5% CAGR from 2024 to 2030. This growth indicates the increasing importance of AI in the AV and digital signage industries [24ed8db0].
To further advance AI technologies in the AV and digital signage communities, Brawn suggests that AVIXA should establish an AI Industry Council. This council would serve as an educational platform and promote the development and adoption of AI in these industries. By bringing together experts and professionals, the council can facilitate knowledge sharing and collaboration, ensuring that AI is harnessed responsibly and effectively [24ed8db0].
Harry McGregor, senior manager of digital marketing at Asahi Beverages, believes that the continued influence of AI will change the game in brand marketing [891dd5cb]. McGregor, who won the Marketing - Brands category at Mediaweek's 2024 Next of the Best Awards, sees the future of brand marketing as being heavily influenced by AI. He envisions tech integrations and platforms helping to make decisions and influence outcomes. McGregor believes that AI should be embraced as an exciting development and describes working in marketing as captivating, rewarding, and evolving. He considers his biggest achievement at Asahi to be part of a team that learns from each other and delivers amazing work for their brands. In the future, McGregor plans to continue looking for innovative ways to connect with consumers and deliver commercial outcomes [891dd5cb].