During the keynote at FreightWaves’ F3: Future of Freight Festival on November 19, 2024, in Chattanooga, Tennessee, David Brown, the host of 'Business Wars,' emphasized the freight industry's vital role in the U.S. economy. He highlighted the importance of strong leadership and the military's 'Warrior Ethos' as key components of business success. Brown pointed to Domino's Pizza as a prime example of resilience, detailing how the company transformed from the No. 2 to the No. 1 pizza chain by embracing criticism during the COVID-19 pandemic. He articulated that principles of the 'Warrior Ethos'—such as placing the mission first and never accepting defeat—are crucial for navigating challenges in the business landscape. This narrative aligns with ongoing discussions about the logistics sector's evolution amidst geopolitical tensions and supply chain disruptions, as explored in the recent Deep Dive Podcast episode with Mike King, where experts discussed the shifting logistics landscape and the implications for global trade and regional supply chains. The podcast also addressed the challenges of decarbonising supply chains, reflecting the broader context of business adaptability in a changing world.