Tank, a digital, PR and marketing agency, has been appointed as the new brand PR partner for Leicester's Highcross Shopping Centre. The firm's role involves promoting the centre's retail, hospitality, and leisure offerings, along with its seasonal events calendar. The team will focus on enhancing local stakeholder partnerships and increasing community engagement. Highcross, spanning 1.2m sq ft, is anchored by John Lewis and houses popular brands such as Zara, Reiss, H&M, and Apple, as well as various dining options like Nando's, Turtle Bay, and Wagamama. The centre also has leisure facilities including a 12-screen Showcase Cinema de Lux, Treetop Adventure Golf, Social Climbing indoor bouldering centre, and The Gym Group. Megan Griffin, senior marketing executive at Highcross, said: 'At Highcross, we're looking to set the standard for the evolvement of shopping and leisure destinations. We're committed to making every visit to our centre memorable and meaningful for the customer. That's why we've chosen Tank to lead our PR efforts. They understand our vision for Highcross as a leader in the industry, and with their extensive shopping centre and retail knowledge, they're well-equipped to help us achieve it.' [56edbbfd]
Nottingham public relations agency Eden PR has signed the Mental Health at Work Commitment, joining over 1,000 organisations across the UK. The agency aims to create an environment where its employees can thrive by implementing the framework developed by mental health charities [12ef8159].
Purpose Media, a Derbyshire marketing agency, has built a new website for Kappture, a firm that supplies hospitality technology to iconic venues. The website highlights the benefits of Kappture's electronic point-of-sale and mobile payment software solutions. Purpose Media aims to clearly communicate the benefits of its clients' products or services through their websites [12ef8159].
The Think Tank, a branding, communications, and event agency, has relaunched with a new focus on the real estate sector through its new vertical called Ace of Real Estate. The agency, founded by Abhishek Mazumder, aims to deliver creativity and strategic solutions to its clients. Despite the new focus, The Think Tank will continue to serve diverse industries and sectors. During the pandemic, the agency entered into a strategic partnership with ANAROCK Group, a real estate consulting firm, and jointly executed projects with leading developers. The agency's new vertical will offer specialized solutions including GTM Strategies, Sales Training, Sales Office Design, Walk-throughs & 3-D Models, and CRM Software integration. The Think Tank has a proven track record of executing over 500 integrated campaigns across India and has worked with leading organizations such as Ferrari, Rolls-Royce, HDFC Ergo, Tata AIG, and more. The relaunch marks the beginning of an exciting era for the agency and the real estate industry.