The Tales of the Cocktail Foundation (TOTCF) has officially announced the dates and theme for the 23rd Tales of the Cocktail (TOTC) festival, which will take place from July 20 to July 25, 2025, at The Ritz-Carlton in New Orleans. This year's theme, 'Evolve,' aims to reflect the changing landscape of the spirits industry and the festival's commitment to growth and innovation [f3a0e857].
The previous festival in 2024 was a significant success, generating approximately $24.8 million for the local economy, marking a 4% increase from the $24 million generated in 2023. The 2024 event featured over 400 activities and saw a 10% rise in attendance, with 14% of attendees coming from international locations, showcasing the festival's global appeal [f3a0e857].
Tickets for the 2025 festival will go on sale on World Cocktail Day, May 13, 2025, allowing enthusiasts and industry professionals to secure their spots for this much-anticipated event. Eileen Wayner, CEO of TOTCF, emphasized the foundation's dedication to fostering innovation within the hospitality sector while celebrating the art of cocktails [f3a0e857].
As the festival approaches, it promises to build on the successes of previous years, continuing to enhance its impact on the local economy and the spirits community at large. The theme 'Evolve' not only signifies a commitment to progress but also invites participants to engage in meaningful discussions about sustainability and the future of the cocktail industry [f3a0e857].