United Airlines has announced that it will be rolling out targeted in-flight ads to individual customers who choose not to opt out. The personalized ads are already being displayed on the airline's app and in-flight screens, and United plans to expand this advertising initiative over the next few months. Advertisers will not have access to personally identifiable information and will not include data from passengers under the age of 18. United's Kinective Media will use customer demographic information, such as city of residence, flight information, and general age group, to create anonymized audience segments. Passengers who wish to opt out of targeted ads can do so by filling out a form on United's website.
This new advertising strategy by United Airlines aims to provide advertisers with a more targeted and effective way to reach passengers during their flights. By utilizing customer demographic information, United can create audience segments that are more likely to engage with the ads. However, it is important to note that passengers have the option to opt out of this targeted advertising if they prefer not to receive personalized ads. This ensures that passengers have control over their advertising experience while flying with United Airlines.
The introduction of targeted in-flight ads by United Airlines is part of a broader trend in the airline industry to explore new revenue streams and enhance the passenger experience. Airlines are constantly looking for innovative ways to generate additional income, and in-flight advertising presents a lucrative opportunity. By partnering with advertisers and leveraging customer data, airlines can create personalized advertising experiences that benefit both passengers and advertisers. However, it is crucial for airlines to prioritize passenger privacy and provide clear opt-out options to ensure a positive customer experience.
Sources:
- The Hill: [af306898]
- WGN-TV: [af306898]