ByteDance, the parent company of TikTok, has launched its new Ola Friend earbuds in China, priced at 1,199 yuan (approximately US$170). This release, which occurred on October 10, 2024, marks ByteDance's latest venture into the hardware space, following its acquisition of Shenzhen-based startup Oladance just a month prior. The Ola Friend earbuds are designed to connect seamlessly with ByteDance's GenAI chatbot, Doubao, allowing users to interact without needing a smartphone. This innovative feature aims to enhance user convenience and accessibility in the growing AI wearable market.
Weighing just 6.6 grams, the Ola Friend earbuds come in four color options: purple, silver, black, and white. Shipping for the earbuds is set to begin on October 17, 2024. As of September 2024, Doubao boasts an impressive 47 million monthly active users, reflecting the increasing popularity of AI-driven applications. ByteDance has been heavily investing in generative AI technologies since the launch of ChatGPT in late 2022, indicating a strategic shift towards integrating AI capabilities into its hardware offerings.
In the broader context of the tech industry, OpenRock recently announced its own innovative product, the OpenRock X, a new standard in open-ear headphone technology. The OpenRock X features a custom dual-center biaxial joint for seamless angle adjustments and a slender ear hook design for optimal comfort. It incorporates BassDirectâ„¢ technology for enhanced audio quality and AI call noise cancellation, addressing common issues faced by users during exercise. The earbuds also focus on ear hygiene and healthy listening practices, with features like automatic volume control and reminders to take breaks. OpenRock X is designed to cater to active users, ensuring that the earbuds stay securely in place during physical activities.
Both ByteDance and OpenRock are making significant strides in the audio technology space, with a focus on integrating AI and enhancing user experience. As competition in the wearables market intensifies, these companies are poised to redefine how consumers interact with audio devices. [ba03eab0]