Lalamove, the leading on-demand delivery platform, has launched its 'Heroes Behind the Wheel' regional branding campaign. The campaign aims to honor and celebrate the contributions of Lalamove's driver partners in Hong Kong, Southeast Asia, and Latin America. Through localized videos and personal narratives, the campaign portrays Lalamove's driver partners as local hero figures, highlighting their important role in empowering local communities. The campaign showcases how Lalamove's driver partners support small and medium-sized enterprises (SMEs), provide fast and reliable delivery, and achieve work-life balance. In addition to the campaign, Lalamove is organizing a drawing competition for the children of driver partners and driver engagement events to foster greater driver partner engagement and loyalty [7595fc6f].