Ahmed Obaid Al Qaseer, CEO of Shurooq, has shared insights into the authority's pivotal role in enhancing Sharjah's appeal as a leading investment and tourism hub. Established in 2009, Shurooq has expanded its offerings across six key market segments, including hospitality, real estate, and arts & culture. The authority's flagship projects, such as Najd Al Meqsar and Kingfisher Retreat, showcase its commitment to creating unique and attractive destinations [27b624b4].
Shurooq emphasizes sustainability and innovation in its developments, with notable projects like Ajwan in Khorfakkan and Sharjah Sustainable City. These initiatives not only enhance the region's environmental profile but also align with global trends towards eco-friendly tourism and living. Ongoing projects, including the LUX* Al Jabal Resort and LUX* Al Bridi Resort, further illustrate Shurooq's dedication to elevating Sharjah's hospitality sector [27b624b4].
To attract foreign investment, Shurooq has initiated partnerships with international brands and launched initiatives like Invest in Sharjah. These efforts are complemented by the Sharjah Investment Forum (SIF), which promotes the emirate's competitive advantages and investment opportunities to a global audience. Al Qaseer highlighted that these strategies are designed to position Sharjah as a premier destination for both tourists and investors, fostering economic growth and diversification in the region [27b624b4].