The Australian Children’s Music Foundation (ACMF) has recently undergone a rebranding effort in collaboration with Guts Creative, facilitated by UnLtd, a social purpose organization in the ad industry [a7d195f6]. Founded in 2002 by an Order of Australia Medal recipient from Play School, ACMF has been using music programs to make a positive impact on the lives of young people in remote and disadvantaged schools, juvenile justice centers, and hospitals. Guts Creative, led by designer Dan Marshall, spearheaded the rebranding project, which included a new logo, brand identity, and a website redesign that is currently in progress. Additionally, ACMF's National Songwriting Competition will also receive a revamped look when it launches on June 3rd. UnLtd has secured This is Flow as a social impact partner for ACMF, and together they will plan and launch a national campaign with creative content in early August. The rebranding effort has been described as dynamic and joyous by Frances Georgeson, the General Manager of ACMF, while the Director of Partnerships at UnLtd praised Guts Creative's research and strategic thinking, stating that it will have a lasting impact on ACMF [a7d195f6].
In other news, HCF, an Australian health fund, is expanding its creative platform with the 'Value Ads initiative', in collaboration with Clemenger BBDO [4d4a8c1d]. The initiative allows HCF members to take over 60% of the brand's advertising airtime and Out Of Home advertising for their own personal use. Over 6,972 unique ad placements have been secured across TV, Radio, Social, Digital, Out Of Home, and In-Branch. The ads feature real member stories, including a metal detectorist trying to reunite a wedding ring with its owner and a liver transplant recipient thanking their doctor. The initiative is part of HCF's efforts to bring more value to its members.
Both the ACMF rebranding effort and the HCF 'Value Ads initiative' demonstrate the organizations' commitment to enhancing their offerings and making a positive impact on their respective communities [a7d195f6] [4d4a8c1d].
