Embracer Group, the owner of Tomb Raider, believes that AI will aid general game development and increase resource efficiency. The company's annual report emphasizes a human-centric approach to AI in games, aiming to empower people rather than replace them. While Embracer sees the non-adoption of AI as a weakness and a major risk, the industry remains skeptical due to recent studio closures and concerns about the impact of AI. The use of AI in game optimization and performance improvement, such as Nvidia DLSS and FSR, has been well-documented, but there is a lack of other successful AI technologies in the industry. [ef00dda6]
In their approach to incorporating artificial intelligence (AI) in games development, Embracer Group, a video games publisher, aims to empower its employees and enhance the creative process. The company plans to utilize AI tools to develop new games while maintaining a human-centric approach and without intending to replace its workers with AI. AI will be used in various ways, such as enhancing script or dialog writing and generating images. The interaction between players and AI-supported functions will also become more dynamic and lifelike. Concrete examples of how AI will be used in games development have not been revealed yet. [5159d2a5]
Nintendo, on the other hand, has taken a strong stance against the use of generative AI in its first-party games. Nintendo's President Shuntaro Furukawa stated that the company is cautious about the potential use of generative AI and will likely avoid using it in the years ahead. Furukawa outlined generative AI as a risky technology due to its potential infringement of intellectual property rights. Nintendo values its existing knowledge, skills, and talent, believing that they are enough to create the best video games for players. Furukawa emphasized that Nintendo's own creativity outshines generative AI and that developers at Nintendo have a wealth of experience and creativity to draw from. Going forward, Nintendo will maintain caution around the use of generative AI and rely on its own team's creativity and experience. [60d114ae]
Cloud and artificial intelligence (AI) can make game development easier by helping with coding, creating a game's story, managing live service, and managing the community. Microsoft's suite of AI tools, such as ChatGPT and Microsoft 365 Copilot chatbot, have been helpful for game creators. AI can handle boring and time-consuming tasks, allowing developers to focus on more creative aspects. AI tools like Copilot chatbot can simplify narrative design and provide information for writing a game's story. Cloud tech, such as Microsoft's PlayFab, can reduce overheads and make live-service games more accessible to smaller developers. AI can understand and react to natural language requests, simplifying complicated systems. AI can also help with community management, ensuring safety and inclusivity in in-game chats. However, AI and cloud cannot replace game developers; they are tools to support and accelerate game development, driven by imaginative teams. The goal is to put the tools into the hands of creatives to deliver their vision. [92b98f12]
A patent by Take-Two Interactive suggests that GTA 6 could use AI motion capture technology for hyper-realistic character movements. The patent describes a machine learning model that tracks hand movements using data from sensors to predict future movements. This technology could enhance the realism of character animations in the game. However, it is unclear if GTA 6 will actually incorporate this technology until the game is released. [e217c3fe]
Nintendo boss Shuntaro Furukawa has stated that the company will not use generative AI in the creation of new games. Furukawa explained that while generative AI can be more creative, it also has issues with intellectual property rights. Nintendo values its decades of know-how in creating optimal gaming experiences and hopes to continue delivering unique value that cannot be achieved through technology alone. Furukawa mentioned that AI-like technology has been used to control enemy character movements in the past, but longer game development cycles are unavoidable. Nintendo is expanding its development resources and making necessary investments to deal with the complexity and advancement of the process. [2f951072]
Nintendo has decided not to use generative AI in its development processes for now, stating that it believes valuable intellectual property (IP) cannot be created by outsourcing the creative process to an algorithm. The company is taking a cautious approach to generative AI, considering the philosophical and commercial implications of the technology. Nintendo's decision is based on its long-term perspective and the belief that its value lies in internally created and owned IP. The company is also concerned about the copyright and IP uncertainty surrounding generative AI. Nintendo's stance reflects its commitment to safeguarding its long-term future and maintaining control over its creative process. [b0c2f1ad]
The games industry is facing job cuts and concerns about AI-generated art. Nintendo stands out for not using generative AI. Nintendo's president, Shuntaro Furukawa, acknowledges the issues with intellectual property rights and values unique, human creativity over technology. Nintendo's approach to respecting employees' artistry and creativity should be emulated by other companies. [9e240481]